VP, Business Development & Digital Media
YES Network

Why Him? A-Rod and Jeter get the ink, but Spirito is a digital all-star who’s continued to improve and expand YESNetwork.com. A perennial member of our Digital Hot List, features he’s introduced to the site this year include enhanced article commenting, MyYES Weekly, gaming options and several other social media goodies.

Team Players: YESNetwork.com is expected to unveil a partnership with the NY football Giants’ blog, Big Blue Interactive.

Most Exciting Digital Opportunity for Cable: “Authenticated mobile access to television content. Business models are presently being defined. It’s a story I am closely following.”

Who Wins A Fight Between Facebook and Twitter? “Facebook, hands down. Twitter is a useful communications tool. Facebook has become a way of life for millions of people.”

Favorite Digital Toy: “iPad.”

In 10 Years Cable Will Be: “Very different.”

On Your iPad: “Movies, music and TV shows.”

The Daily

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Programming

ESPN is activating its MegaCast production for the NFL Wild Card presentation (taking place Jan 9 or 10). ESPN and ABC will simulcast the Wild Card game, and ESPN2 and Freeform

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