Quigley’s innovative nature and ability to track and understand the constantly changing media landscape allows him to identify new distribution and revenue opportunities with Turner’s affiliate partners. Asked what technology he feels will benefit the industry most in the next year, he says, “It’s not a technology, but we will make better use of data to better understand consumer behaviors and preferences, to improve the advertising experience, and to create even more compelling programming.  We have to do this to reimagine and innovate the TV experience.”

What grade do you give the cable industry on diversity and why?
We have a number of organizations – like WICT, NAMIC, Walter Kaitz Foundation, T. Howard Foundation and others – that have brought more diversity into the industry, and for that we should be commended.  However, we still have work to do in reflecting the rich diversity of our nation at the leadership level in companies across the industry, and in the programming we deliver to consumers every day.

The technology that will most benefit cable over the next year is…
It’s not a technology, but we will make better use of data to better understand consumer behaviors and preferences, to improve the advertising experience, and to create even more compelling programming.  We have to do this to reimagine and innovate the TV experience.

Favorite charity organization you work with?
I support several organizations that focus on expanding opportunities for underprivileged youth and put them on the path to college. My wife is a school teacher (the world’s greatest profession!) in a local middle school, and I can see through her eyes how important it is to give young people a sense of hope, optimism and opportunity for the future.  And I personally benefited from mentors pushing me to go to, and graduate from, college.

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Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns.

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