These days, Pickrum manages BET’s financial operations and plays a role in all its operations. That strategic vision dates back to 1999 when he first joined as VP of Business Development for BET. com. There, he was responsible for the development and refinement of the website’s successful business model, driving growth and accelerating revenue. Under Pickrum’s leadership, BET.com is now a leading online destination for African American content.

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CFX Review: The Five Industry Stories that Defined 2025

Sometimes, to look forward, you’ve got to look back. As we head into 2026, the CFX editors reflect on the year that was, recapping what they believe were the five biggest stories of the past 12 months.

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