These days, Pickrum manages BET’s financial operations and plays a role in all its operations. That strategic vision dates back to 1999 when he first joined as VP of Business Development for BET. com. There, he was responsible for the development and refinement of the website’s successful business model, driving growth and accelerating revenue. Under Pickrum’s leadership, BET.com is now a leading online destination for African American content.

The Daily

Subscribe

NY Gives Charter-Cox Thumbs Up, CA Still Considering

All eyes continue to be on California, with the New York Public Utilities Commission posting its approval of the $34.5 billion Charter-Cox deal Thursday.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Mar 27
2026 Cynopsis Sports Awards Presented in partnership with Cablefax
May 5
T. Howard Foundation Annual Awards Dinner
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.