These days, Pickrum manages BET’s financial operations and plays a role in all its operations. That strategic vision dates back to 1999 when he first joined as VP of Business Development for BET. com. There, he was responsible for the development and refinement of the website’s successful business model, driving growth and accelerating revenue. Under Pickrum’s leadership, BET.com is now a leading online destination for African American content.

The Daily

Subscribe
Friday–December 3

Sinclair Snags NHL Deal

With Sinclair on a mission to shore up a DTC streaming service, the company said it has reached a multi-year renewal with the NHL that includes the right for Bally Sports RSNs to stream live games on an

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Dec 7
Most Powerful Women Celebration Register to Join Us in NYC to Celebrate!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.