SVP, Federal Government Affairs, Comcast Corp.
Maxfield is responsible for all legislative issues for Congress and the administration, all political activities for the company in Washington, D.C., as well as corporate affairs. She has been instrumental in building the company’s presence in the nation’s capital by assembling a deeply experienced federal government affairs team. Maxfield is a passionate advocate for the advancement of women not only at Comcast but across the industry. While she sees examples of gender equality throughout the cable realm, she believes that “sports programming, both on and off camera, could use more women.”
Which sector of the cable industry best demonstrates gender equality? Which could use some enlightenment?
I believe most of the programming sector, both on and off camera, highlight gender equality well. The two areas in the cable industry that I believe could use more gender equality is the operator side, at both the CEO and senior executive level. I also believe sports programming, both on and off camera, could use more women.
What advice would you give your 13-year-old self?
I would tell my 13-year-old self to never give up on your dreams just because you are told women can’t be something. Had I not given up on mine, I may have had a different career path. Today, I love seeing many women in the career I dreamed of when I was 13.
Which current programming best reflects the kind of women’s roles you like to see and why?
“Game of Thrones,” “Homeland” and “Outlander” best reflect the strength of women’s roles. The heroes in all three of these shows are women. Their storylines depict how strong women are and their characters are vital to the success and popularity of the shows.