VP, Brand Development and Marketing, upwave
Turner Broadcasting System

Proctor’s taken on a new role this year at upwave, Turner’s new multiplatform entertainment brand that focuses on health and wellness. She’s responsible for strategic brand development, marketing strategy and integrated sponsorships. “I’m proud that upwave provides innovative and purpose-driven entertainment to help people close the gap between healthy intention and action,” Proctor says. Prior to this new position, she was senior director of strategy development for TBS’ Animation, Young Adults & Kids Media.

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Friday–April 26

Charter Unpacks Impact of ACP’s Sunset

Charter hasn’t been immune to the slowdown in broadband activity in 1Q24, reporting the loss of 72,000 residential and SMB internet customers. It’s looking at what the discontinuation of ACP will mean for its sub base.

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