VP, Brand Development and Marketing, upwave
Turner Broadcasting System

Proctor’s taken on a new role this year at upwave, Turner’s new multiplatform entertainment brand that focuses on health and wellness. She’s responsible for strategic brand development, marketing strategy and integrated sponsorships. “I’m proud that upwave provides innovative and purpose-driven entertainment to help people close the gap between healthy intention and action,” Proctor says. Prior to this new position, she was senior director of strategy development for TBS’ Animation, Young Adults & Kids Media.

The Daily


WarnerMedia Distribution Shakeup

WarnerMedia distribution heads Sofia Chang and Rich Warren are departing WarnerMedia as part of a larger organizational change.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up