VP, Brand Development and Marketing, upwave
Turner Broadcasting System

Proctor’s taken on a new role this year at upwave, Turner’s new multiplatform entertainment brand that focuses on health and wellness. She’s responsible for strategic brand development, marketing strategy and integrated sponsorships. “I’m proud that upwave provides innovative and purpose-driven entertainment to help people close the gap between healthy intention and action,” Proctor says. Prior to this new position, she was senior director of strategy development for TBS’ Animation, Young Adults & Kids Media.

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Friday–March 20

What’s Next? Dissecting Nexstar-Tegna’s Closing, Legal Challenges

While Nexstar says its $6.2 billion deal with Tegna has closed, there is still the matter of eight state attorneys general and DirecTV suing to block the deal. On Friday, the coalition of states filed a motion for a temporary restraining order that would prevent any integration and consolidation of Nexstar and Tegna.

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