White has her finger on the pulse of compelling content—and the proof is in the strong succession of programming fl owing from Lifetime and LMN. “A mediocre show won’t cut it today. You have to be passionate and confident about everything you’re creating and putting out there,” she says. “In addition, you have to be strategic in regards to how you finance and monetize the content. “How do you partner with others to keep the quality at the level consumers now expect? It’s an essential balance that has always been important in our business, but at a much higher level today.” Upped to her current post earlier this year, since joining the company in 2011 White has overseen numerous co-productions including “A Deadly Adoption” and Lifetime’s highly rated 2016 movie “Girl in the Box.” She also was behind new scripted series “Mary Kills People” and supernatural drama pilot “Sea Change.”

The Daily

Subscribe
Friday–December 13

State of DEI: NAMIC, AIM Analyze Workforce Representation

At a time when investments in DEI efforts are being questioned, NAMIC is checking in to remind the industry of the tangible change these initiatives are making.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.