Senior Director of Multicultural Marketing
As Comcast’s expert and lead executive on multicultural marketing, Panzera develops video, broadband, phone and wireless strategies and tactics geared toward a multicultural audience. In 2003, Panzera led a cross-functional team in the successful introduction of Comcast’s CableLatino and Selecto programming packages, which increased availability of Spanish- and English-language video and audio channels. The following year, he was instrumental in the successful launch of On Demand en Español, which offered 100+ hours of free Spanish-language VOD content, including movies, sports, music and children’s programming. Meanwhile, Panzera contributes to CTAM and often participates in roundtable discussions and panels regarding multicultural marketing.