Senior Director of Multicultural Marketing

As Comcast’s expert and lead executive on multicultural marketing, Panzera develops video, broadband, phone and wireless strategies and tactics geared toward a multicultural audience. In 2003, Panzera led a cross-functional team in the successful introduction of Comcast’s CableLatino and Selecto programming packages, which increased availability of Spanish- and English-language video and audio channels. The following year, he was instrumental in the successful launch of On Demand en Español, which offered 100+ hours of free Spanish-language VOD content, including movies, sports, music and children’s programming. Meanwhile, Panzera contributes to CTAM and often participates in roundtable discussions and panels regarding multicultural marketing.

The Daily


Cable One Settled on M&A

Cable One is stepping back from major M&A after a three-year buying spree that most recently saw it acquire Hargray . Since 2018, the operator has purchased Clearwave Communications , Fidelity

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Jun 10
The FAXIES Awards – Virtual CelebrationSave the Date! - June 10, 2021
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Diversity List – 2021 Nominations Due: July 16, 2021
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