Senior Director of Multicultural Marketing
Comcast

As Comcast’s expert and lead executive on multicultural marketing, Panzera develops video, broadband, phone and wireless strategies and tactics geared toward a multicultural audience. In 2003, Panzera led a cross-functional team in the successful introduction of Comcast’s CableLatino and Selecto programming packages, which increased availability of Spanish- and English-language video and audio channels. The following year, he was instrumental in the successful launch of On Demand en Español, which offered 100+ hours of free Spanish-language VOD content, including movies, sports, music and children’s programming. Meanwhile, Panzera contributes to CTAM and often participates in roundtable discussions and panels regarding multicultural marketing.

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Women’s World Cup Could be Going to a Streamer

The U.S. rights to the 2027 and 2031 FIFA Women’s World Cups are up in the air, and it could be headed to a streaming service. Puck ’s John Ourand reports that FIFA told companies

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