Senior Director of Multicultural Marketing

As Comcast’s expert and lead executive on multicultural marketing, Panzera develops video, broadband, phone and wireless strategies and tactics geared toward a multicultural audience. In 2003, Panzera led a cross-functional team in the successful introduction of Comcast’s CableLatino and Selecto programming packages, which increased availability of Spanish- and English-language video and audio channels. The following year, he was instrumental in the successful launch of On Demand en Español, which offered 100+ hours of free Spanish-language VOD content, including movies, sports, music and children’s programming. Meanwhile, Panzera contributes to CTAM and often participates in roundtable discussions and panels regarding multicultural marketing.

The Daily


Senate Approves Rosenworcel to Chair FCC

No more questions over whether Jessica Rosenworcel will have to leave the FCC when her current term expires at the end of the year.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact for more information.