EVP, Commerce Platforms, QVC INC.

Campbell continues to raise the level of brand engagement for QVC customers across platforms, leveraging the capabilities of TV, web, mobile, tablet and social. Last October she led the launch of QVC’s app for Apple TV, and prior to that in April 2015 oversaw the development and launch of QVC for Apple Watch, allowing consumers to engage with QVC content via real-time updates and notifications within the Apple Watch app. Both new businesses are growing. Campbell also championed QVC’s investment in a personalization strategy across its consumer channels, including her lead on using personalization via email as a powerful driver of engagement and repeat business. Also under her guidance QVC Plus, the company’s second channel in the U.S., is expanding its offering of unique live and pre-produced programming and now reaches an audience reach of 58 million.

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Virtual Diversity Week Set for 2021

The industry’s Diversity Week is going virtual again for 2021. The event is scheduled for the week of October 4, and it all kicks off with two days of WICT ’s virtual

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Calendar

Jun 10
The FAXIES Awards – Virtual CelebrationSave the Date! - June 10, 2021
Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
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