SVP, Marketing and On-Air Promotions
MLB Network

Beck helped launch MLB and continues to oversee marketing and on-air promotions for all programming and events, including the integration of social media, club and league initiatives and partner activation. This year, she produced the Emmy-nominated “All in One Place.” Beck says cable’s exciting “when there is so much change in media consumption and yet sports continues to be a driver for live, HD content that is viewed in real time.”

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Spot Spending Returning, Shifting to OTT

After a rapid decline in spend, agencies and broadcasters are seeing rebounds in many spot spending categories.

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