VP, Marketing
C-SPAN

What’s kept this 23-year veteran of C-SPAN busy lately? A full-fledged marketing campaign she designed for this year’s political conventions and coverage of the political cycle, dubbed “C-SPAN Campaign 2012.” Dominguez calls the two weeks leading up to the conventions the net’s “Olympics.” C-SPAN’s convention presence materialized on billboards, taxi tops, airport dioramas, print and web ads – and so much more. Meanwhile, Dominguez names her mom as her greatest mentor. “She instilled in me a great sense of quiet, inner confidence and demonstrated through her daily actions how to organize, manage, and inspire,” she says.

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Nielsen Shifting National Measurement

Nielsen ’s push to revolutionize and futureproof its audience measurement continues. The company announced Monday that it is shifting its national television measurement process and will be basing audience

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