President
Big Ten Network

Silverman’s Big Ten Network carries 350 live events in HD to 75mln households. The 17-year cable vet argues the line between regional and national networks is artificial. The major hurdle is strategizing “how to best let people know that we’re a national network, not a regional one, with cable and satellite subscribers in all 50 states and Canada and more subscribers outside the region than inside,” he says. “This is something our national advertisers, such as Verizon, State Farm, Sprint, General Mills and Discover, recognize.”

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Tuesday–August 18

Programming

Two docu-shorts produced by tennis star Coco Gauff are coming to Tennis Channel on Aug. 24. “The Zina Effect” will look at the legacy of Olympic medalist Zina Garrison , while “Serve: Fashion &amp

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