After arriving at Univision last year, Lopez masterminded changes to the company’s content and platform strategies, resulting in 88 percent growth in unique audiences, year-over-year, and making Univision Digital the top U.S. Hispanic multiplatform web property. Part of that success stems from the second screen Conecta App, launched to coincide with Univision’s popular music reality show, “La Banda.” Lopez also seeks to cultivate talent among “Billennials”—bilingual Millennials—as evidenced by his expansion of Univision Creators Network, and through his ongoing mentorship of students. “Over the last five years, I have sponsored and mentored students of the Center for Hispanic Marketing Communication at FSU. It is incredible and very rewarding to see these amazing students graduate to become future leaders of our advertising industry.”

The technology that will most benefit cable over the next year is…
‘Mobile access’ as users engage with ‘on the go’ apps increasing the perceived value for programmers.

 My personal election campaign slogan would be…
Set challenging goals, don’t shortchange yourself.

Favorite charity organization you work with?
Over the last five years, I have sponsored and mentored students of the Center for Hispanic Marketing Communication at FSU. It is incredible and very rewarding to see these amazing students graduate to become future leaders of our advertising industry.

The Daily

Subscribe

CBRS a Spectrum Sharing Success

For CBRS proceedings, the FCC adopted a new method of spectrum management that allowed for the dynamic sharing of spectrum between incumbent users of the band and those seeking to utilize it for commercial uses.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 22
Most Powerful Women – 2021 Final Deadline: Sept 22, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.