VP, Digital Media
Comcast Sports Net Mid-Atlantic

Why Him? Sports fans want their news and analysis immediately. Lapidus gets that, so he’s added respected sports journalists Mark Zuckerman and Rich Tandler to CSNWashington.com. “Our desire is to acquire the best talent and cutting-edge technology, then integrate those components with our existing television news-gathering resources to deliver a one-stop source for regional sports news,” he says. “The investment is vital because we must deliver a high-quality product for fans through online and mobile outlets – just as we do on TV.”

Working Together: The idea of separation between digital and television just doesn’t work any longer, says Lapidus, who aims to have digital news and television news staffs cooperate to “create the most compelling, relevant content and then pushing the best material over multiple platforms.”

Who Wins A Fight Between Facebook and Twitter? “It’s not a fair fight! Facebook has no character limit. Facebook is about trusted friends sharing interests, while Twitter is about me, me, me!”

What You Miss About Analog: “Those pink slips the receptionist would write phone messages on ‘while you were out.'”

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