Mark Greenberg
Greenberg is a leader in the evolution of digital distribution. This year alone he executed several stand-out deals with companies such as Hulu, Amazon and Sony PlayStation Vue, in order to bring EPIX to consumers across platforms in all the ways they’re watching. Greenberg is known for consistently identifying innovative ways to stay ahead of the ever-changing environment. He’s tech-savvy out of the office as well: Greenberg says he uses his favorite “fun” app to fly his drone, which “shows me the aerial view, the distance it’s flown and when to bring it back home.”
What does the multiscreen experience look like in 3 years?
I think there’s a big opportunity for more innovative use of camera angles in production, giving an effect similar to 360-degree footage, to take viewers deeper into story lines by having the opportunity to see scenes from multiple angles and perspectives. In three years, we’ll be utilizing these tactics regularly to give our subscribers deeper, interesting access to our original scripted series and our music events so that each viewer can feel fully immersed in the show.
What are your 3 go-to apps?
There’s no way I can pick just three, I have six different weather apps alone! But if I had to name a few, they would include my high-def weather radar app which tells me how strong storms are and what to expect anywhere in the world. And of course I support the cable industry and check the Weather Channel app regularly. I also travel a lot so I’m constantly checking FAA Wait, an app that tells you all airport and airline delays across the country, and Flight Track which shows you immediate flight cancellations in real time. And finally, for fun I like to fly my drone through the app which shows me the aerial view, the distance it’s flown, and when to bring it back home.
If you had to spend a month in the virtual reality, what would your environment be?
If I had to spend a month in virtual reality, I would be sailing off the coast of Nantucket using my ACK Weather App and WindAlert app which tells me the direction and how strongly the wind is blowing helping decide where I should sail.
