Mark Greenberg is President and Chief Executive Officer of EPIX, a joint venture of Viacom, Paramount Pictures, Lionsgate and MGM.
An early architect in the transformation of television networks across new platforms and technologies, Mark is part of the founding team and created the strategic blueprint for EPIX, the first network designed for linear TV, on demand and online viewing. Under his direction the network’s rapid growth set records by turning profitable within the first year of its launch. Adapting the distribution model for films, he has brought Hollywood hits to pay TV earlier and extended the length of premium windows. A leader in TV Everywhere, Mark has overseen the rapid expansion of EPIX across hundreds of new consumer devices, including first to launch on Xbox, PlayStation®, Roku® and Windows 8.1, which has resulted in significant increases in TV authentication for cable, satellite and telco partners. Under his leadership, EPIX programming is award winning, receiving multiple EMMY nominations for original documentaries, live music and comedy events.
Greenberg has over 30 successful years of cable industry experience, including tenures at Showtime and HBO. Prior to the creation of EPIX, Greenberg was Managing Director of MSGCI, a management and consulting company whose clients included Blockbuster, Comcast, Participant Media and Lionsgate.
Previously, Greenberg was at Showtime Networks for 17 years, where he was an Executive Vice President responsible for Strategic Planning and Development, Digital Media, and formerly headed Sales and Marketing. He oversaw one of the most profitable enterprises at Showtime Pay-Per-View where he produced four of the five biggest pay-for-view events in cable history including Mike Tyson, Evander Holyfield and Lennox Lewis. Greenberg began his career at HBO where he spent over seven years in sales and marketing positions.
Greenberg holds a B.A. from Providence College and an M.B.A. from Columbia University. He is one of the original board members for the Nantucket Film Festival and also currently serves on the USC Annenberg Board of Councilors and the Advisory Board of the Reisenbach Foundation, whose mission is to improve the quality of life and safety of New Yorkers. Greenberg’s wife, Tami, has been an entertainment lawyer for the past 20 years. They have two sons and a daughter and reside in Westchester County.