Why Him? A CableFAX favorite, Cuban is bold, brash and often correct in his predictions. He is a provocateur, but that’s only because he’s willing to take a stand on myriad digital and industry issues.
Unsung Opportunity: Sports programmers should take better advantage of PPV. “There’s room for special events that can be tailored to PPV. PPV shouldn’t just be for boxing and MMA,” he says.
Most Exciting Digital Opportunity For Cable: “VOD. Being able to order a movie, show or event by the single press of a button on a remote is one of the greatest untapped opportunities of the year.”
Favorite Digital Toy: “My phone running Slingbox.”
What You Miss About Analog: “Nothing.”
Most Valuable Traits For A Digital Executive: “Recognition that everything you are doing digitally today will be outdated and forgotten quickly, and to see that as a valuable opportunity.”