Senior Director, Target Marketing
Time Warner Cable

As the head of multicultural marketing for Time Warner, Martinez de Rodriguez promotes VOD, sports, interactive and new digital offerings in the Hispanic and African-American markets. “What excites me is that multicultural consumers are rapidly embracing the digital space to spread positive word-of-mouth about brands and programs they’re most passionate about,” she says.

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Tubi Taps TikTok Creators

We’ve come full circle. While we keep hearing that what the kids want is shorter and shorter video content, Tubi is now tapping TikTok creators to develop original long-form content for the AVOD. On

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