Senior Director, Target Marketing
Time Warner Cable

As the head of multicultural marketing for Time Warner, Martinez de Rodriguez promotes VOD, sports, interactive and new digital offerings in the Hispanic and African-American markets. “What excites me is that multicultural consumers are rapidly embracing the digital space to spread positive word-of-mouth about brands and programs they’re most passionate about,” she says.

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Wednesday–August 12

AOI Taps Pederson to Lead Broadband Access as CATV Hits Record

AOI promoted Steve Pederson to SVP, GM of Broadband Access with Todd McCrum retiring to spend more time with family after more than 30 years in the cable industry, including time at Scientific-Atlanta and Cisco.

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