Senior Director, Target Marketing
Time Warner Cable

As the head of multicultural marketing for Time Warner, Martinez de Rodriguez promotes VOD, sports, interactive and new digital offerings in the Hispanic and African-American markets. “What excites me is that multicultural consumers are rapidly embracing the digital space to spread positive word-of-mouth about brands and programs they’re most passionate about,” she says.

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Vyve Taps Harmonic for Network Upgrade

As operators build the foundation for DOCSIS 4.0 and continue fiber expansion, Vyve Broadband is preparing to modernize the network that spans its 16-state footprint. Vyve announced that it’s working with

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