Senior Director, Target Marketing
Time Warner Cable

As the head of multicultural marketing for Time Warner, Martinez de Rodriguez promotes VOD, sports, interactive and new digital offerings in the Hispanic and African-American markets. “What excites me is that multicultural consumers are rapidly embracing the digital space to spread positive word-of-mouth about brands and programs they’re most passionate about,” she says.

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Wednesday–July 2

Paramount’s Reason for Settling Trump Lawsuit

With news breaking overnight of Paramount Global’s $16 million settlement of President Trump’s “60 Minutes” lawsuit, the company couldn’t ignore the elephant in the room during its annual shareholder meeting Wednesday.

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