DeLuca continues to position Bravo Media as an industry leader by creating innovative and compelling marketing plans. Recently, she and her team executed several marketing initiatives with New York Magazine and Thinkingbox promoting the June return of “Odd Mom Out.” DeLuca also has focused on the expansion of existing network franchises such as “The Real Housewives,” which debuted new installments in Potomac and Dallas in 2016. Like many execs queried for this feature, she gives kudos to ShondaLand for its diversity. “I’m proud that Bravo has many series that embrace diversity,” DeLuca says, “and Netflix as well, with shows like ‘Orange Is the New Black.’”
What grade do you give the cable industry on diversity and why?
B+. It’s exciting to see all of the strides that are being made in front of the camera but still would love to see more diversity behind the camera and in the boardrooms.
The technology that will most benefit cable over the next year is…
I think VOD is really changing the way we all consume content. I think that if we as an industry can learn to better measure and monetize viewership, we can provide an amazing experience for consumers.
What are the television show/s – cable or broadcast – best embrace diversity?
I would say Shonda Rhimes is doing a great job of reflecting diversity in her productions. I’m proud that Bravo has many series that embrace diversity and Netflix as well, with shows like “Orange Is the New Black.”