There’s a reason that Mac McKean is a serial Cablefax honoree: He’s just that good. And this year, he takes home the title of Digital Executive of the Year to recognize his keen sense—or should we say “McKean” sense—of how digital platforms can help transform the video content experience. With both AMC and Sundance now under his wing, McKean’s imprint is on every facet of AMC Digital, including online and social campaigns, syndicated digital content, apps, digital video, TV Everywhere and more. McKean also led the October launch of The Walking Dead: No Man’s Land, the official mobile game based on AMC’s record-breaking TV series, on iOS and Android. The offering, which resulted from a unique partnership with Next Games, is a first-of-its-kind tactical game for mobile, with turn-based combat, an engaging character progression system, and zoom-in close-ups of key moments during battle. The Walking Dead: No Man’s Land ranked as the No. 1 Free Game on the iTunes App Store in 13 countries in its opening weekend and has since become a top-10 Free Game in 129 countries.

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State of DEI: NAMIC, AIM Analyze Workforce Representation

At a time when investments in DEI efforts are being questioned, NAMIC is checking in to remind the industry of the tangible change these initiatives are making.

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Cablefax 100 Awards Nominations Open November 13th, 2024.
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