VP, Acquisition & Multicultural Marketing
HBO

Martinez-Desir is responsible for subscriber acquisition marketing activities at HBO, including wireless entertainment services. She oversees external creative agencies and determines which sponsorships and strategic event partnerships are in line with HBO’s brand objectives She has also established herself within multicultural communities through initiatives that include marketing/promotions and sponsorships related to the African-American, Latino and Gay/Lesbian markets.

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Friday–October 16

NCTA CEO Eyes Spring Policy Summit

Cory Gardner is the first NCTA President/CEO to take the helm of the association without the Cable Show (also referred to as INTX: The Internet & Television Expo or the National Show) as a platform for the industry’s agenda. NCTA shuttered the 65-year-old convention in 2016. While it’s not coming back, Gardner does think there’s room for some industry show-and-tell.

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Nov 4
Top Women Leadership Forum Top Women Leadership Forum
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CTV World 2027 PERFORMANCE ACROSS EVERY SCREEN
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