VP, Acquisition & Multicultural Marketing
HBO

Martinez-Desir is responsible for subscriber acquisition marketing activities at HBO, including wireless entertainment services. She oversees external creative agencies and determines which sponsorships and strategic event partnerships are in line with HBO’s brand objectives She has also established herself within multicultural communities through initiatives that include marketing/promotions and sponsorships related to the African-American, Latino and Gay/Lesbian markets.

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Comcast Raises StreamSaver Bundle Price

Comcast began notifying Xfinity customers that it’s raising the price of its StreamSaver bundle from $15 to $18/month, starting Dec. 22.

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