VP, Acquisition & Multicultural Marketing
HBO

Martinez-Desir is responsible for subscriber acquisition marketing activities at HBO, including wireless entertainment services. She oversees external creative agencies and determines which sponsorships and strategic event partnerships are in line with HBO’s brand objectives She has also established herself within multicultural communities through initiatives that include marketing/promotions and sponsorships related to the African-American, Latino and Gay/Lesbian markets.

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Friday–September 18

Discovery Almost Ready For Streaming

It’s almost time for another entrant into the streaming space, with Discovery pres/CEO David Zaslav saying the company will “be coming to the market very soon with our plan.” Speaking at a Goldman Sachs

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