VP, Acquisition & Multicultural Marketing
HBO

Martinez-Desir is responsible for subscriber acquisition marketing activities at HBO, including wireless entertainment services. She oversees external creative agencies and determines which sponsorships and strategic event partnerships are in line with HBO’s brand objectives She has also established herself within multicultural communities through initiatives that include marketing/promotions and sponsorships related to the African-American, Latino and Gay/Lesbian markets.

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Tuesday–January 26

Wave Broadband Boosts Business Services with Digital West

M&A involving fiber providers continues at a steady clip, with the latest deal seeing Wave Broadband, a division of Astound Broadband, acquiring California Central Coast-focused Digital West.

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