VP, Acquisition & Multicultural Marketing
HBO

Martinez-Desir is responsible for subscriber acquisition marketing activities at HBO, including wireless entertainment services. She oversees external creative agencies and determines which sponsorships and strategic event partnerships are in line with HBO’s brand objectives She has also established herself within multicultural communities through initiatives that include marketing/promotions and sponsorships related to the African-American, Latino and Gay/Lesbian markets.

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Tuesday–September 16

News FAST: Free Channels Rising as Cordless News Destination

Cable news networks saw ratings boosts last week as major breaking news events continued to command viewer attention for days after they broke, but FAST channel in the news space were also a popular destination.

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