VP, Acquisition & Multicultural Marketing

Martinez-Desir is responsible for subscriber acquisition marketing activities at HBO, including wireless entertainment services. She oversees external creative agencies and determines which sponsorships and strategic event partnerships are in line with HBO’s brand objectives She has also established herself within multicultural communities through initiatives that include marketing/promotions and sponsorships related to the African-American, Latino and Gay/Lesbian markets.

The Daily



John Zaccario has been upped to President of GSN, effective immediately. He succeeds Mark Feldman, who joined Scopely this week upon the sale of the GSN Games business to the company. Zaccario’s

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