SVP, Strategy & Business Operations
ESPN

LeBas recently headed up a team of more than 100, spanning every ESPN department, to launch the network’s WatchESPN initiative. The experience was “exhilarating and amazing,” she says, adding that “prioritizing the myriad great ideas and projects” involved isn’t easy. “Every day there is a new way for fans to access content and new ideas for advertisers to reach those fans – all requiring operational support.”

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News FAST: Free Channels Rising as Cordless News Destination

Cable news networks saw ratings boosts last week as major breaking news events continued to command viewer attention for days after they broke, but FAST channel in the news space were also a popular destination.

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