Programming Stunt | Logo – The Golden Girls 30th Anniversary “30 Isn’t a Drag” with RuPaul’s Drag Race

With “The Golden Girls” having a large cult following among gay men—which is Logo’s key audience—the network opted to celebrate the iconic show’s 30th anniversary through Drag impersonation of the four golden ladies. With hilarious spots featuring talent from Logo’s “RuPaul’s Drag Race,” VH1 created interstitial and longer content in the form of skits from popular episodes. The “30 Isn’t a Drag” campaign was picked up my major media outlets and brought Logo up 91% from its on-air total day average in Live+SD.

The Daily

Subscribe
Thursday–April 18

WICT Network Looks Back on Two Decades of PAR

It’s that time of year again for The WICT Network’s Signature Luncheon, and this Friday’s fete will be a massive celebration of 20 years of the organization’s PAR initiative.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 25
2024 Cablefax 100 Awards Magazine Release: April 25, 2024
Jun 13
2024 American Broadband Congress Conference Registration is Open!
Jun 26
2024 FAXIES Awards Nominations Are Open!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Rob Hudgins, [email protected], for more information.