Programming Stunt | Logo – The Golden Girls 30th Anniversary “30 Isn’t a Drag” with RuPaul’s Drag Race

With “The Golden Girls” having a large cult following among gay men—which is Logo’s key audience—the network opted to celebrate the iconic show’s 30th anniversary through Drag impersonation of the four golden ladies. With hilarious spots featuring talent from Logo’s “RuPaul’s Drag Race,” VH1 created interstitial and longer content in the form of skits from popular episodes. The “30 Isn’t a Drag” campaign was picked up my major media outlets and brought Logo up 91% from its on-air total day average in Live+SD.

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ACA Connects announced that Jack Latzer will serve as its new EVP and COO, starting at the end of September. Latzer was most recently VP, Production Solutions at NCTI , where he worked for more than 20 years

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