Executive Vice President, Network Strategy
It didn’t take long for sales veteran Liz Janneman to impress her bosses after joining Ovation in 2009: Ad sales revenue jumped 37% in her first year and eventually doubled by 2012. Not only that, but Janneman leveraged Ovation’s existing client strengths with an expanded vision that extended sales to new client categories such as electronics/cameras, beverages, telecommunications firms, retail businesses, and home and personal care accounts—all anxious to attach their brands to the influential demographic served by a network devoted to the arts. Her promotion in 2014 to EVP, Network Strategy largely recognized that she had grown into more than just a salesperson, guiding entire swaths of Ovation’s network strategy and keenly identifying important new markets and partners. As such, she now runs not only ad sales but also the net’s marketing and PR departments. Before Ovation, Janneman honed her sales skills at nets like Current TV and the Weather Channel, as well as an earlier run at AOL-Time Warner where she helped double annual ad revenue at TNT and TBS to more than $1 billion. Even when Time Warner Cable dropped Ovation for a year in 2013, Janneman still managed to increase ad sales despite reaching millions fewer homes during that period. It’s that determination and can-do attitude that sets her apart.