Viewers love interacting with Bravo and Oxygen personalities (and each other), and Hsia is continually finding new ways to keep them happy and engaged. Whether’s it’s Bravo’s new Daily Dish app or countless other initiatives, Hsia knows who watches and knows how to reach them via social media, polls and contests. Hsia says that kind of multiplatform storytelling is blurring the lines between traditional and digital media. “I see this as an exciting opportunity as much as a threat,” she notes. “It’s really about how we embrace digital and connect it with meaningful content that consumers truly value.”

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FCC Seeks Comment on NAB NextGen Petition

The FCC Media Bureau is seeking comment on NAB’s petition regarding the treatment of multicast streams under the NexGen TV local simulcasting rules.

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