EVP, Digital Media
Bravo

Why Her? Always thinking about the next digital frontier, Hsia has consistently and relentlessly pushed Bravo ahead in new-media arenas, by testing and trialing a range of platforms.

De Rigueur: “We’re on the brink of achieving true transmedia multi-platform storytelling,” multiple Emmy winner Hsia says. “TV may still be the driver, but the power of transmedia storytelling will allow us to drive engagement and metrics, including on-air ratings, to a whole new level. Digital and social are no longer optional ‘extras,’ but critical tools to TV’s future survival.”

What Would You Like Digital Devices To Do? “Surface the content I’m looking for without my having to seek it out. My Twitter feed during the Oscars is starting to do that, but still too many times I experience things like getting pushed book recommendations for toddlers, even though my son is a teenager.”

Most Valuable Trait For A Digital Executive: “Someone who thinks like a ‘user.'”

On Your iPad: “Flipboard, Pulse, Audubon Birds and Butterflies.”

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Weekly Ratings

Last week was INSP’s second week of “Duke Days of May,” which included films starring John Wayne. The success showed up in Nielsen’s weekly ratings rundown with INSP edging out ESPN to rank as the sixth most-watched network in total day, averaging 455,000 viewers to ESPN’s 438,000. INSP also placed as a top 10 network […]

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Jun 10
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Jul 16
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