EVP, Digital Media
Why Her? Always thinking about the next digital frontier, Hsia has consistently and relentlessly pushed Bravo ahead in new-media arenas, by testing and trialing a range of platforms.
De Rigueur: “We’re on the brink of achieving true transmedia multi-platform storytelling,” multiple Emmy winner Hsia says. “TV may still be the driver, but the power of transmedia storytelling will allow us to drive engagement and metrics, including on-air ratings, to a whole new level. Digital and social are no longer optional ‘extras,’ but critical tools to TV’s future survival.”
What Would You Like Digital Devices To Do? “Surface the content I’m looking for without my having to seek it out. My Twitter feed during the Oscars is starting to do that, but still too many times I experience things like getting pushed book recommendations for toddlers, even though my son is a teenager.”
Most Valuable Trait For A Digital Executive: “Someone who thinks like a ‘user.'”
On Your iPad: “Flipboard, Pulse, Audubon Birds and Butterflies.”