Linda Yaccarino

Title: Chairman, Advertising Sales & Client Partnerships, NBCUniversal

Years in Cable: 19

Education: Penn State University

 

In a shifting ad sales market, Yaccarino continues to flex her chops for deal-making. This year, she’ll lead a combined NBC, Telemundo and NBCU cable entertainment Upfront, a new strategy for the company that speaks to both the economics of the events, and more notably to NBCU’s “All Together” brand strategy. By giving one pitch to advertisers in, Yaccarino believes the event reflects the company’s emphasis on a unified portfolio and makes it easier for clients to conduct business. In Yaccarino’s hands, the Upfront will no doubt break new ground. 

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BEAD Tweaks Leave Rate Regulation Bills in Uncertainty

As several states weigh bills that would mandate low-income broadband offerings from ISPs, the recent changes to NTIA’s $42.5 billion BEAD program have prompted legislators to reassess their approach in closing the digital divide.

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