Linda Yaccarino

Title: Chairman, Advertising Sales & Client Partnerships, NBCUniversal

Years in Cable: 19

Education: Penn State University

 

In a shifting ad sales market, Yaccarino continues to flex her chops for deal-making. This year, she’ll lead a combined NBC, Telemundo and NBCU cable entertainment Upfront, a new strategy for the company that speaks to both the economics of the events, and more notably to NBCU’s “All Together” brand strategy. By giving one pitch to advertisers in, Yaccarino believes the event reflects the company’s emphasis on a unified portfolio and makes it easier for clients to conduct business. In Yaccarino’s hands, the Upfront will no doubt break new ground. 

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O’Rielly’s TMT Whiteboard: Giving Congress Its Due

Given the renewed attention on these authoritative lines after the proper demise of the Chevron Doctrine and other court actions, everyone involved in communications policy should consider Congress in its proper light and be willing to present extraterritorial ideas to the rightful place for dissection.

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