In her five years at the company, Yaccarino has transformed NBCU’s advertising sales organization. Her groundbreaking “one portfolio” plan has amplified the enormous power and reach of the company’s broadcast, cable and digital assets. As a result, under Yaccarino’s leadership, NBCU was the only media company to record growth in volume and dollar value during the 2015 Upfront. Earlier this year, she announced the company’s audience targeting platform, NBCUx—a programmatic platform—and “NBCU+ Powered by Comcast,” which empowers clients to make better data-driven decisions.

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Greenfield Markets Help WOW!

While WOW! continued to shed subscribers, its growth into greenfield markets remains a bright spot. The company had its market expansion projects pass an additional 15,200 homes in 1Q25, including 13,700 from

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