In her five years at the company, Yaccarino has transformed NBCU’s advertising sales organization. Her groundbreaking “one portfolio” plan has amplified the enormous power and reach of the company’s broadcast, cable and digital assets. As a result, under Yaccarino’s leadership, NBCU was the only media company to record growth in volume and dollar value during the 2015 Upfront. Earlier this year, she announced the company’s audience targeting platform, NBCUx—a programmatic platform—and “NBCU+ Powered by Comcast,” which empowers clients to make better data-driven decisions.

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Tuesday–March 28

Starry Gazing at What’s Next

With tight capital markets only getting worse, the stars just weren’t aligned for Starry . When the fixed wireless upstart entered the market, it had a deficiency of about $340 million to $360 million to get

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