Linda Yaccarino
Title: Chairman, Advertising Sales and Client Partnerships, NBCUniversal
Years in Cable: 18
Education: Penn State University
Best Advice in 7 Words or Less: Be curious. Have courage. Follow your convictions.

Yaccarino was appointed Chairman in January, following a highly successful and profitable 2014. She surpassed competitors at the last Upfronts by bringing in more commitments, and at higher price increases. More recently, she launched NBCU’s Audience Targeting Platform (ATP), which combines television viewing data with other consumer data to optimize client media plans. Yaccarino oversees $9 billion in revenue for the entire NBCU portfolio. Also in 2014, she spoke at her alma mater Penn State’s commencement.

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Tuesday–March 21

Ratings

The T-Nets are feeling the ratings success with the start of March Madness. While Fox News held the No. 1 spot in prime for the week with an average of 1.99 million viewers P2+, TNT (1.84 million), TBS (1.79 million) and truTV (1.16 million) took the No. 2-4 spots, respectively.

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Calendar

Mar 31
The FAXIES Awards 2023 Enter at Best Price by Friday, March 24
Apr 28
Top Ops & Regional RainmakersNominations Due: April 28
May 19
The Diversity List – 2023First Deadline: May 12; Final Deadline: May 19
Aug 18
Most Powerful Women – 2023Deadline: Aug. 11; Final Deadline: Aug. 18
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