Linda Yaccarino
Title: Chairman, Advertising Sales and Client Partnerships, NBCUniversal
Years in Cable: 18
Education: Penn State University
Best Advice in 7 Words or Less: Be curious. Have courage. Follow your convictions.

Yaccarino was appointed Chairman in January, following a highly successful and profitable 2014. She surpassed competitors at the last Upfronts by bringing in more commitments, and at higher price increases. More recently, she launched NBCU’s Audience Targeting Platform (ATP), which combines television viewing data with other consumer data to optimize client media plans. Yaccarino oversees $9 billion in revenue for the entire NBCU portfolio. Also in 2014, she spoke at her alma mater Penn State’s commencement.

The Daily


Advertisers in the Water at ‘Shark Week’

Discovery’s “Shark Week” announced its advertising partners supporting this year’s week-long event slate. The programmer teamed up with four new companies including

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