Linda Yaccarino
Title: Chairman, Advertising Sales and Client Partnerships, NBCUniversal
Years in Cable: 18
Education: Penn State University
Best Advice in 7 Words or Less: Be curious. Have courage. Follow your convictions.

Yaccarino was appointed Chairman in January, following a highly successful and profitable 2014. She surpassed competitors at the last Upfronts by bringing in more commitments, and at higher price increases. More recently, she launched NBCU’s Audience Targeting Platform (ATP), which combines television viewing data with other consumer data to optimize client media plans. Yaccarino oversees $9 billion in revenue for the entire NBCU portfolio. Also in 2014, she spoke at her alma mater Penn State’s commencement.

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Netflix, Peacock Saw Viewership Boost in June

Nielsen ’s latest The Gauge report shows Netflix and Peacock had a very good June. Netflix saw a 13.5% increase in viewing over May, accounting for 42% of streaming’s total monthly gain. The uptick is due

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