Years in Cable: 17
Education: BA, Telecommunications, Penn State

Yaccarino is all about integration at NBCU. In a big reshuffle in October, the ad sales division combined broadcast and cable assets under four content areas: Entertainment, Live Programming, Lifestyle and Digital Video. All four division heads report to Yaccarino, who has made it her mission to breakdown silos at the company. She’s also pushed for creativity in ad sales, and we’ve seen some of the breakthroughs such as Ford’s “Tonight Show” stunt. It featured Ford consultants competing to sell Jimmy Fallon a new Ford F-150 by keeping their hands on the truck. Last man standing wins. “This is another example of how we’re teaming with our advertising partners to make content that our audiences genuinely enjoy,” Yaccarino said.

The Daily

Subscribe
Friday–August 21

HBCU Go Eyes What’s Next

When HBCU Go kicks off its fifth season airing football next week, co-Founder and President Curtis Symonds will be able to point to something he spent more than a decade trying to create.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Nov 3
Most Powerful Women Awards Gala Honoring the Women Shaping the Future of Connectivity, Media & Technology
Nov 4
Top Women Leadership Forum Top Women Leadership Forum
Mar 30
CTV World 2027 PERFORMANCE ACROSS EVERY SCREEN
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.