How do you get the media’s attention for an adapted telenovela that’s full of dirt? Send them cleaning supplies! The press kit was impossible to ignore— a fire-engine red mop bucket filled with cleaning gloves, a feather duster and sponge, along with a DVD and custom-made press booklet. The message that went with it: whomever holds the dirt, holds the power. Lifetime mailed out 700 of the kits. The clean sweep paid off with the program becoming Lifetime’s fastest-growing drama ever.

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Wednesday–July 2

White Flag: Paramount’s Reason for Settling Trump Lawsuit

With news breaking overnight of Paramount Global’s $16 million settlement of President Trump’s “60 Minutes” lawsuit, the company couldn’t ignore the elephant in the room during its annual shareholder meeting Wednesday.

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