VP, Programming & Acquisitions
ESPN

LaPlaca, who already oversaw the NFL and professional golf for ESPN, took the reins of the NBA and poker coverage in 2010. For ESPN, this decision was a good bet considering the strong track record LaPlaca has built handling programming buys at the worldwide leader in sports.

The Most Enjoyable Aspect of Her Job: “Having to ‘be a sports fan’ as part of my job description and working with passionate, smart, forward-thinking colleagues and partners to find ways to better serve our fellow fans.”

Favorite Travel Destination: “Positano, Italy”

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Wednesday–July 29

NCTC Members Test AI’s Potential

Answering a customer’s billing question costs Conway Corp. about $10.50 when a human picks up the phone. With AI, that drops to $6.50—and 40% of callers never need a human at all.

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