Laura Nathanson

EVP, National Sales
ABC Family

Nathanson’s oversight of ad sales, now in their seventh year of consecutive growth, is impressive. She is most passionate about cable’s original development programming. “Cable has been the testing ground for originals – both in scripted drama development – and reality formats,” she says. One of ABC Family’s biggest challenges is keeping millennials on board. “In this time-shifted, tech-savvy world it is increasingly difficult to keep our advertisers connected with consumers.”