Laura Michalchyshyn

President/GM
Planet Green, Discovery Health and FitTV

In 2010, Michalchyshyn launched Planet Green’s Verge primetime programming block, which introduced The Fabulous Beekman Boys, Future Food and Dean of Invention. It helped Planet Green expand beyond a tip-driven eco network to a destination for broader entertainment.

Planet Green’s Biggest Challenge in ’’10: “There is never only one challenge in a year, but one that stands out was leading Planet Green’s transition into becoming Nielsen rated this fall. It’s been an exciting evolution for us and our brand.”

One Word to Describe Herself: “Passionate”