Laura DiMarco

Senior Media Manager, Showtime Networks Inc.

Since starting her career at Horizon Media creating ad plans for cable networks, DiMarco has had cable in her blood. Her three years at Showtime include innovative social media strategies around the launch of high-profile series “Penny Dreadful.” She also leads media strategy for Showtime sports, which has seen continued growth in viewership for recent boxing events. “I’d like to be an ESPN sideline reporter at a Food Network test kitchen live tweeting every episode of Showtime’s ‘The Affair’,” she jokes. “Is there a title for that?”

What makes you most excited about this industry as you advance in your career?  

Understanding that cable, at its core, is an industry about storytelling has been a wildly inspirational realization for me. So long as people remain dedicated to making others laugh, think, or feel, there will always be room for growth and evolution. That’s exciting.

What would be your ultimate dream job?

I’d like to be an ESPN sideline reporter at a Food Network test kitchen live tweeting every episode of Showtime’s “The Affair.” Is there a title for that?

Who has been your biggest mentor and why?  

Of all the lessons I’ve learned to help propel success in the workplace, the most notable have been those that my parents taught through example. They encourage me to work hard, to find the best in others, to choose joy, and to be generous in spirit. Living a happy and productive life first has been essential to me leading a happy and productive career.

What three things can’t you live without?

My Kindle Fire, the New York Giants, and my dad’s famous meatball recipe (not telling).

The Daily


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