EVP, Revenue, Strategy & Operations, MTV

For those familiar with Frank and her work, her elevation this year to a job that includes even more responsibility comes as no surprise. A seasoned media executive and innovator, she excels at creating compelling content, and new structures and strategies to expand MTV’s multiscreen relationship with fans. In addition to overseeing revenue and strategy, Frank continues to oversee the network’s digital and mobile operations, including the development of original series for MTV’s digital platforms and Snapchat Discover, the reimagination of MTV News, which currently reaches 83 million social followers and averages 30 million streams a month, and the proliferation of MTV’s TV Everywhere product. She also knows the importance of trusting instincts, as demonstrated by her advice to her 13-year-old self: “You can try to fool your intuition, but your intuition won’t fool you. Trust yourself.”

Which current programming best reflects the kind of women’s roles you like to see and why?

Right now I love the diversity of female talent in entertainment today from scripted dramas and comedies to late night. “Game of Thrones” left us last season with nothing but super strong women leaders who are equal parts power hungry and conniving, as much as they are good, strong and confident. Abbi and Ilana (“Broad City”) remain two of my favorite friends on television, Julia Louis-Dreyfus (“Veep”) proves that any woman can be funny, super sarcastic and inappropriate at times and Samantha Bee has truly broken out with “Full Frontal.”

What’s been the biggest story in cable this year?

AT&T’s acquisition of Time Warner is the biggest illustration thus far of more and more consolidation and coupling of media, technology and telecom companies.

What advice would you give your 13-year old self?

You can try to fool your intuition but your intuition won’t fool you. Trust yourself.

The Daily

Subscribe

People

Todd Porch was named president of ad-tech company Strategus . Porch most recently served as vp, Comcast Cable ’s Effectv . – A+E Networks promoted Christopher Barry to evp, financial and business planning

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 30
Top Ops – 2021 Nominations Nominations Due: April 30, 2021
Jun 10
The FAXIES Awards – Virtual CelebrationSave the Date! - June 10, 2021
Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.