Foster was one of a triumvirate of new data strategists Viacom brought in last year to develop, market and monetize data products, and bolster the company’s advanced analytics and marketing solutions. He hit the ground running, working to build predictive tools that fuse art and science, and help advertisers connect with audiences in more relevant ways. Foster, who previously served as head of brand initiatives at Outbrain, believes machine learning is the way of the future for cable. “The ability to use large amounts of data to gain insight into what audiences want will revolutionize how television shows are made,” he says

The technology that will most benefit cable over the next year is…
Machine Learning. The ability to use large amounts of data to gain insight into what audiences want will revolutionize how television shows are made.

What are the television show/s – cable or broadcast  – best embrace diversity?
“The Walking Dead,” “Scandal,” “Lip Sync Battle” and “Empire”

My personal election campaign slogan would be…
Be Excellent to Each Other.

The Daily

Subscribe

May Ratings

A familiar top three filled both the primetime and total-day cable TV leaderboards for May. However, Fox News ’ primetime mark of 2.38 million viewers P2+ was kept in sight by ESPN ’s 2.27 million thanks

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jul 10
2026 Top Ops Awards Top Ops Awards Entry Deadline
Nov 3
2026 Most Powerful Women Awards2026 Most Powerful Women Awards
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.