Foster was one of a triumvirate of new data strategists Viacom brought in last year to develop, market and monetize data products, and bolster the company’s advanced analytics and marketing solutions. He hit the ground running, working to build predictive tools that fuse art and science, and help advertisers connect with audiences in more relevant ways. Foster, who previously served as head of brand initiatives at Outbrain, believes machine learning is the way of the future for cable. “The ability to use large amounts of data to gain insight into what audiences want will revolutionize how television shows are made,” he says

The technology that will most benefit cable over the next year is…
Machine Learning. The ability to use large amounts of data to gain insight into what audiences want will revolutionize how television shows are made.

What are the television show/s – cable or broadcast  – best embrace diversity?
“The Walking Dead,” “Scandal,” “Lip Sync Battle” and “Empire”

My personal election campaign slogan would be…
Be Excellent to Each Other.

The Daily

Subscribe

People

More former Crown Media Family Networks execs have joined upstart GAC Media . Mary Dzabic was named CFO, reporting to President/CEO Bill Abbott . She spent more than 20 years at Crown

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Dec 7
Most Powerful Women Celebration Register to Join Us in NYC to Celebrate!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.