Whether it’s “Hot in Cleveland” or the launch of a new series such as “Jennifer Falls,” Rosenblum drives the overall marketing vision for TV Land—vital for a network reinventing its business model and establishing itself as a home for great sitcoms. Her definition of success fits right into TV Land’s evolution. “For me success means always learning, growing, innovating,” she says.
How can cable do a better job at supporting the industry’s women?
Cable is successful because of women. It’s just a fact. Cable exploded just as women really entered the workforce in large numbers. There was no boys club to break into, women built it from the beginning. When I started at Nickelodeon in the ’90s, Gerry Laybourne was in charge and the majority of the senior management were women. It wasn’t hard to find role models. What we need to do now is recognize that legacy, and not in terms of gender. To position the pioneers in terms of gender qualifies it. I would like to see recognition for leadership and vision. Programs, scholarships and mentoring programs in the name of the pioneers, who happen to be women.
What’s been the biggest story in cable this year?
Cable is the place for great original programming. This new “golden age” of television is thanks to cable and its high standard for entertainment and innovation. The most talented people, in front of and behind the camera, come to cable because they know it is the place to do your best work. “Basic cable” may once have been a punch line. Now it’s the gold standard. Phenomenal.
How do you define a successful career?
For me success means always learning, growing, innovating. We work in one of the most fun, dynamic industries ever where no two days are the same. Being successful is about looking forward and beginning each day with possibility, always asking “what if….”