Kim Rosenblum

EVP, Marketing and Creative
TV Land

Marketing and creative for TV Land falls under Rosenblum’s purview, and this past year that included campaigns for “Hot In Cleveland”—including a live episode— and the network’s first African-American targeted sitcom, “The Soul Man.” The latter brought a new group of viewers to the network. Up next: marketing efforts for “Kirstie,” a new sitcom with Kirstie Alley, Michael Richards and Rhea Perlman. Rosenblum’s favorite part of the gig is “the day ‘it’ happens”—the premiere, the shoot, the moment when “all the hard work, planning, and effort collide.”