EVP, Emerging Business & Data Analytics
Cablevision Media Sales

Delivering more targeted TV ads with improved effectiveness and performance-based metrics is top of mind for Norris, who brings new datadriven insights to market to help advertisers optimize consumer engagement and response to TV advertising. Having a hand in advancing the interactive and addressable ad market is pretty cool, but she also counts as perks of the job “indulging my inner geek, working deeply in technology and data, to drive the business that allows us to be successful.”

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Tuesday–September 16

News FAST: Free Channels Rising as Cordless News Destination

Cable news networks saw ratings boosts last week as major breaking news events continued to command viewer attention for days after they broke, but FAST channel in the news space were also a popular destination.

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