EVP, Emerging Business & Data Analytics
Cablevision Media Sales

Delivering more targeted TV ads with improved effectiveness and performance-based metrics is top of mind for Norris, who brings new datadriven insights to market to help advertisers optimize consumer engagement and response to TV advertising. Having a hand in advancing the interactive and addressable ad market is pretty cool, but she also counts as perks of the job “indulging my inner geek, working deeply in technology and data, to drive the business that allows us to be successful.”

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Supply Chain: Fiber Demand Skyrockets in Age of COVID

Broadband and cable operator are running into supply chain problems as they embark on construction—particularly for fiber.

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