It’s not the first time CableFAX has recognized Kevin Sullivan’s stellar web work—and it certainly may not be the last—but there’s a reason. In short, he continues to take YES Network’s online presence to new levels that give Yankees fans ever more reasons to not only watch the linear channel but increasingly spend time at its website. Consider the history. Since Kevin joined YES in 2008, unique visits are up 400%. In 2013 alone, he grew uniques by 15.6%. And it’s no wonder. Sullivan posted a whopping 650 original videos to the site last year, which helped push the net’s YouTube views up by 44% and push past 10K subscribers to its YouTube channel (more than any other regional sports net). In addition, sales under Sullivan have increased 9% YOY, not only because of higher site traffic but also because of his innovative use of social media to generate revenue, including several Twitter campaigns and the downloadable Ford Facebook Yankees schedule. He also forged a partnership with the Brooklyn Nets to produce Web-exclusive pre-game video segments. Honestly, we’re not sure when Sullivan sleeps. But this passionate web guru continues to impress.

The Daily


EBB is Off to the Races

With Wednesday the official launch of the Emergency Broadband Benefit program, there’s a lot of speculation on just how long the $3.2 billion dedicated to broadband discounts for low-income households will

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Jun 10
The FAXIES Awards – Virtual CelebrationSave the Date! - June 10, 2021
Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact for more information.