Conroy’s mission is to ensure Univision’s rapidly growing audience gets the content they want via the platforms they want it on. To do so, he has his eye on total reach vs. singular platform measurement as well as platform-bending deals such as Univision’s new partnership extension with Hulu to distribute five original series from Flama, its English-language over-the-top network. “At Univision, we are positioned at arguably the most important inflection point in media today: the intersection of Hispanic, mobile, social and digital video,” he says.

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Spot Spending Returning, Shifting to OTT

After a rapid decline in spend, agencies and broadcasters are seeing rebounds in many spot spending categories.

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