Title: EVP, GM, Investigation Discovery & American Heroes Channel
Years in Cable: 20ish
Education: BA, MA Communications, West Virginia University
Best Advice in 7 Words or Less: “Don’t Stop Believing” – Journey
Investigation Discovery continues to be the envy of many of its peers, ending 2014 as a top 5 network among women in total day. Bennett’s been blazing the true crime trail at ID for seven years—long before anyone was downloading “Serial” to their podcasts. He’s also shepherded Military Channel’s transition to American Heroes Channel, which just wrapped its best year ever in prime delivery among several major demos, including P2+ (220K). Bennett wasn’t always a successful television exec. On his way to the top, he held a variety of short-lived jobs including commercial glass installer, whitewater river guide, banquet waiter, hospital groundskeeper and corporate immigration paralegal.
I watch most programming on this device: Television by far. It invites others to join in the experience. I read or listen to music on other devices, but televisions are by far the best way to consume video.
The biggest innovation in cable over the last year: The key innovation in cable continues to be the remarkable creative content across the industry. There has never been a time where so much quality programming was available on one platform.
What’s the next big broadband project no one’s talking about yet and why? There is a revolution in guided video content curation coming: customizable guides to steer viewers to content they would want to see but may not be aware of, be it on a traditional linear net, digital or SVOD platforms.
The day we get multiplatform measurement is the day that… should have been yesterday.
If Disney hired me to reboot “Star Wars” I would… never go on the Internet or social media to read what they are saying about me.
My favorite newfound hobby: Answering questions on what I thought about the Serial Podcast.