With the ever-innovative Todd in control of Showtime’s promotional digital content distribution initiatives, the network is in excellent hands. His use of mobile wallets from Apple and Google to promote network series “Penny Dreadful” turned heads, as did his plan to release the series premiere on platforms including Hulu and YouTube ahead of its television debut. A firm believer that digital platforms add rather than detract from the linear experience, Todd says, “A holistic view of a user’s experience across multiple platforms is crucial to understanding the modern viewer and their engagement with the content.”

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Pendulums Break

Commentary by Steve Effros In my last column I focused on the circular nature of the thinking surrounding telecom business plans. We go “round and round again” on such ideas as linear video broadcast

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