With the ever-innovative Todd in control of Showtime’s promotional digital content distribution initiatives, the network is in excellent hands. His use of mobile wallets from Apple and Google to promote network series “Penny Dreadful” turned heads, as did his plan to release the series premiere on platforms including Hulu and YouTube ahead of its television debut. A firm believer that digital platforms add rather than detract from the linear experience, Todd says, “A holistic view of a user’s experience across multiple platforms is crucial to understanding the modern viewer and their engagement with the content.”

The Daily

Subscribe
Tuesday–February 17

Optimum, Fubo Highlight Need for Video Simplicity and Value

At a Paley Media Council event held Tuesday in NYC, Optimum Chairman/CEO Dennis Mathew and Fubo CEO David Gandler agreed that rule No. 1 in today’s pay TV business is: know the customer and build for them.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.