Kelly Day

Day has been busy securing new content and distribution outlets for AwesomenessTV, including a deal with Verizon’s go90 to provide 200 hours of original content and a feature slate for the new paid subscription service YouTube Red. The company has international ambitions too. It’s creating six new originals for Canada’s Family Channel and has a partnership with Endemol Beyond to expand into other key international markets. Day’s dream virtual reality environment, she tells us, is pretty chill. “I’ve been doing a ton of international travel lately, which is exciting but exhausting, so a month on a virtual desert island sounds pretty fantastic right now.”

How do you keep yourself and your team engaged and informed on the changing multiscreen universe?

I spend a ton of time talking to partners and colleagues across the industry. I’ve spent most of my career straddling digital and television, so I have good perspectives from both sides. And given this is one of the most disruptive and exciting periods in television, it’s always an interesting conversation.

What are your 3 go-to apps?

Netflix, Facebook, YouTube

If you had to spend a month in the virtual reality, what would your environment be?

I’ve been doing a ton of international travel lately, which is exciting but exhausting, so a month on a virtual desert island sounds pretty fantastic right now.