Three years into his stint at BET and this former Facebook exec continues to evolve the company’s digital ecosystem to tremendous, triple-digit growth success. Madati last year spearheaded the relaunch of BET.com as well as the BET Now mobile app. And he’s been working to populate both with unique programming that fi ts squarely in the BET audience’s wheelhouse. This spring, in advance of the premiere of BET series “Rebel,” BET Digital launched adjunct web series “I Need a Rebel” on BET Now. Madati also pioneered the network’s partnership with Snapchat, which included launching BET Awards and BET Experience Snapchat Live stories that have both expanded advertiser horizons and viewership.

The Daily

Subscribe
Monday–December 1

NBCU, Fubo at Odds

Fubo and NBCUniversal are going toe-to-toe after the latter’s portfolio of networks went dark on Nov. 21 and has remained absent in the 10 days since.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Dec 4
Most Powerful Women Awards Cablefax Most Powerful Women | Join Us on December 4 at Current, NYC
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.