Three years into his stint at BET and this former Facebook exec continues to evolve the company’s digital ecosystem to tremendous, triple-digit growth success. Madati last year spearheaded the relaunch of BET.com as well as the BET Now mobile app. And he’s been working to populate both with unique programming that fi ts squarely in the BET audience’s wheelhouse. This spring, in advance of the premiere of BET series “Rebel,” BET Digital launched adjunct web series “I Need a Rebel” on BET Now. Madati also pioneered the network’s partnership with Snapchat, which included launching BET Awards and BET Experience Snapchat Live stories that have both expanded advertiser horizons and viewership.

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Friday–November 7

Paramount, Professional Bull Riders Streaming Deal

Paramount Skydance has cut a new five-year streaming deal to put the Professional Bull Riders ’ “Unleash the Beast” competition on Paramount+, starting on Dec. 12 with the kickoff of the 2026 season

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