Vazirani understands that encouraging team members to share unorthodox ideas and diverse perspectives helps inspire new and innovative ideas, which allows them to better anticipate and adapt to future needs. Focused on guiding strategies for paid and owned media assets for Comcast, Vazirani manages activities related to media planning and buying. She drives results by leading project teams in implementing and overseeing media technology programs around advanced advertising. Channeling the needs and behaviors of the millennial and post-millennial generations—and to understand the shifts in how these generations consume content—is a big part of her job, in order to help the company reach these consumers in more direct and meaningful ways.

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