“Sometimes I feel like creativity is a muscle,” says Offurum. “So I try hard to exercise it.” Her first task at Sundance was serving as lead producer on the network rebrand, directing and implementing all elements of the new on-air look. And things have only progressed from there. Not only does she single-handedly produce all short-form content for SundanceTV’s scripted originals, she also oversees all of the network’s secondary events.
What is the best advice you’ve ever gotten?
“You’re only as good as your last promo!” A producer said that to me the first time I was promoted, and it’s a mantra I hold dear. It keeps me striving to learn, grow and challenge myself every day.
What makes you most excited about this industry as you advance in your career?
If you have a desire to share your creative voice, there’s a platform for you to do it. The digital space has allowed for so many original characters, new story structures and unique points of view to be heard.
What is one habit that makes you most successful?
Sometimes I feel like creativity is a muscle. So I try hard to exercise it, whether I’m glassblowing in Brooklyn or falling down a YouTube wormhole at 1:00 in the morning. I draw on all of my creative experiences when it comes time to pitch or brainstorm.