Coordinator, Programming, CMT
Imbriale tracks competitive programming and industry trends and identifies potential acquired content for CMT. She created an extensive acquisitions database to manage 500-plus acquired titles that has since been adopted by other Viacom networks, and she now is a key point of contact for acquisitions among all Viacom Kids & Family channels. “One of the most exciting things about the change in viewer patterns is the opportunities it provides to those willing to take necessary risks and try something new,” she says.
What makes you most excited about this industry as you advance in your career?
The cable industry is in a time of transition as we begin to feel the full effect of how a new generation prefers to view content. We can no longer rely on Live Same Day metrics as an accurate measure of success. To me, one of the most exciting things about the change in viewer patterns is the opportunities it provides to those willing to take necessary risks and try something new. Over the next couple of years our industry will completely shift how we provide content, how we monetize multiple viewing platforms, and how we measure and define success. The door is wide open for new ideas and practices, which makes it a very exciting time to be starting out.
What is the best advice you’ve ever gotten?
“This is your life, not a dress rehearsal.” I know that is a fairly well known quote, but the first time I heard it was from my mentor when I expressed concern about relocating to pursue a more fulfilling career. This advice gave me the courage to pack up my things and make the move to Nashville where I didn’t know a soul, and it turned out to be the best decision for my career and my personal life.
What three things make you most successful?
-An amazing support system of family and friends who encourage and support me when I don’t feel I’ve done my best and also celebrate my victories when I succeed.
– My mentors who continuously teach by example what it is to be a good leader and provide me with opportunities to challenge myself.
– The desire to prove wrong and quiet that little voice inside myself telling me “I can’t.”