Univision Deportes continues to grow with Rodriguez at the helm. He’s expanded the network’s portfolio to include the Formula 1 World Championship, Top Rank boxing, the World Series of Boxing, a renewed digital partnership with the NFL, a multimedia partnership with the NBA, and most recently, rights to the UEFA Champions League, UEFA Nations League and UEFA Europa League. Also while under his leadership the channel won three Sports Emmy Awards for the first time in the company’s history and coverage this past year of the 100th anniversary edition of Copa America delivered ratings records. Rodriguez strongly believes in empowering employees. “We adhere to the principle of trying things and if they fail, making sure we learn from it and move on,” he says. “This not only creates an environment that fosters innovation and creativity, but also instills a sense of pride in our organization.” Univision also looks to give back through various efforts. One that especially touched Rodriguez was the refurbishing of a home for children with special needs in Mexico with a soccer-themed space. “And since many of these children are soccer fans, we took them to the Liga MX final as a surprise,” he says.