Najarian capped a successful 2014—including E!’s strongest year yet on the digital front—with a promotion that put him in charge of the news division and news information programming for the linear network, as well as the digital side. And E!’s pop culture-loving demographic seems to fit right in with the social media trends driving so much of the zeitgeist. “With mobile and social it’s an always-on consumer driving always-on content discovery and consumption,” Najarian says. “I’d say that puts us in a good spot, but of course opportunity like that opens the door to many new competitors.”

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Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns. Participants

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